As the People team started building AI-powered tools with Claude Cowork, they quickly ended up with dozens of separate products and workflows. The next problem became: how do you take 50 different tools to employees and leaders in a way that feels useful rather than overwhelming?
Employees were being asked to navigate multiple systems for different processes — approvals, performance reviews, calibration, promotion requests, travel requests, internal mobility — and each tool lived in a different place. There was no single destination for people-related workflows, and no consistent experience across them. The team needed a way to build Rokt-specific experiences on top of and alongside systems that didn't always meet their needs.
Built by G&A Enablement, Rokt Central became the new home for tools and processes designed to reduce friction and make day-to-day work easier. Rather than launching each tool separately, the team consolidated them under one platform — built iteratively using Claude Cowork, with new features added as they were ready. The platform launched company-wide with a move-fast, risk-on mindset: feedback shaped what was improved next.
Replaced the spreadsheet-based performance calibration process entirely. Leaders submit reviews, run calibration rooms, track their org's performance, flag promotions, and identify high-potential talent — all from one interface with an in-tool tutorial and async user guide.
Employees submit requests directly — travel, internal mobility, offer letters, and more — through a clean interface with guided flows. No more emailing forms or navigating multiple systems.
A centralized hub for tracking and managing approval requests. Leaders see what's been submitted, what's pending their action, and their full approval history — with a built-in guided tutorial for first-time users.
The platform is designed to expand. New tools — performance management, promotion workflows, resource planning — are added as they're built. Employees don't need to learn a new system each time; everything lives under one brand and one URL.
The New Request interface — employees select the type of request and follow a guided workflow. Visuals are representative mockups built with anonymized data to protect employee privacy.
The Approvals Dashboard — a centralized hub for tracking submissions, pending actions, and approval history.
Rokt Central became the single destination for everything people-related at Rokt. Instead of launching 50 separate tools, the team delivered one platform that employees and leaders already know to go to. The calibration tool replaced the spreadsheet process entirely for the performance cycle, and the approvals system unified travel, internal mobility, and offer letter workflows under one tailored UI.
The platform solved the distribution problem that many internal teams face: building great tools is one thing, getting people to actually use them is another. By consolidating under one brand and one URL, adoption was immediate — the entire company was onboarded with a single announcement.
The platform includes built-in guided tutorials so new users can orient themselves without training, and the design was intentionally built to feel like a product — not an internal tool. Training sessions ran async alongside the launch, and feedback was collected directly in-platform to shape rapid iterations.