The Rokt AI Playbook

AI across every team. Here's how we did it.

A resource built for Rokt's clients — capturing everything we learned embedding AI across 12 functions so you can accelerate your own journey.

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Simon Curran — Chief Development and Culture Officer

We experimented so you don't have to.

Rokt started its AI journey in February 2025 with a clear intent: move fast, learn everything we can, and then turn those learnings into something our clients can use. That's exactly what we did.

Over the past 12 months, we've embedded AI into how every team at Rokt works. From Finance to Legal to People, we tested what's possible, documented what worked, and built the playbooks so our clients can follow the same path faster, with fewer wrong turns.

This site captures those learnings: real stories, real tools, and real results, built specifically for you.

Helpful Resources

Programs and guides from Rokt's AI journey

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Match Fit March: 15-Day AI Challenges

The daily program that got 800 people using AI in three weeks. 15 bite-sized challenges across three progressive weeks — explore, expand, sharpen.

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AI April 2025: Embedding AI into Daily Work

A month-long program of 7 formats — AI in Action, Ask Me Anything, AI Open Mic, Keynotes, Coffee Hits, and more — across every office.

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Rokt'athon: The AI Edition

A 24-hour cross-functional AI hackathon with themed challenge tracks, AI judges, expert mentorship, and teams flown to NYC for the finals.

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How We Taught 800 People To Reinvent Their Own Jobs

Inside Rokt's 12-month AI transformation — from experimentation to organisational redesign. The full narrative of what we tried, what surprised us, and what we're building next.

The Functional Playbooks

How each team transformed

Each section includes a filmed leader interview, a downloadable playbook, and use cases grouped by sub-team.

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Use cases

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The tool

Built with Claude Cowork

The platform behind 120+ use cases across every function at Rokt.

Claude Cowork: Enterprise AI for every team

In February 2026, Rokt enabled Claude Cowork for all 800 employees. Within weeks, every function was building. Here's what Claude made possible.

Workflow Automation Data Analysis Application Building Strategic Thinking Content Creation

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Your AI journey starts here.

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