The Rokt AI Playbook

AI across every team. Here's how we did it.

How we built AI into everything, and what we learned along the way.

Watch video
Simon Curran — Chief Development and Culture Officer

We experimented so you don't have to.

Over the past 12 months, we've embedded AI into how every team at Rokt works. From Finance to Legal to People, we tested what's possible, documented what worked, and built the playbooks so any organization can follow.

This site is that playbook: real stories, real tools, and real results from a company that went all-in.

The teams

How each team transformed

Each section includes a filmed leader interview, a downloadable playbook, and use cases grouped by sub-team.

The result
120+ use cases documented
12 functions transformed
800 Rokt'stars enabled
12 months of transformation
The tool

Built with Claude Cowork

The platform behind 120+ use cases across every function at Rokt.

Powered by Claude

Claude Cowork: Enterprise AI for every team

In February 2026, Rokt enabled Claude Cowork for all 800 employees. Within weeks, every function was building. Here's what Claude made possible.

Workflow Automation Data Analysis Application Building Strategic Thinking Content Creation
Resources

Additional resources

Your AI journey starts here.

Explore the playbooks arrow_forward

Or talk to an expert