As the Ads Go-To-Market teams built more tools, dashboards, and resources, the discovery problem grew. Reporting templates, performance dashboards, training modules, and team resources were scattered across different platforms and bookmarks — and new team members had no single starting point to find what they needed.
Our Approach
How we thought about it
The team built a centralized hub that brings together everything the Ads GTM teams need in one platform: reporting templates, performance dashboards, training modules, and team resources. The hub mirrors the centralization pattern that has worked across other functions — solving the discovery problem by giving the team one destination rather than dozens of bookmarks.
The System
What it looks like
The hub landing page: project cards, quick actions for common workflows, and integrated ticket tracking.
The Project Hub: 22 internal tools and automation projects with search, category filters, and project cards.
Claude-powered projects: filtering by the Claude tag surfaces 8 AI-powered tools the team has built, from call notes skills to campaign troubleshooters.
Shared dashboards and workbooks: featured reports, searchable templates, and category-based filtering for the full reporting library.
Resources: a curated toolkit of AI tools available to the team, with descriptions and access details — all general access, no request needed.
Visuals have been anonymised. Employee names and identifying data have been redacted.
Results
What we achieved
The GTM team now has a single starting point for all their tools and resources. New team members ramp faster because everything is discoverable from one place, and the team spends less time searching for the right template or dashboard.
